Gender and advertising

You are going to be looking at the representation of men and women in advertisements such as this one.



What do they say about the people the were aimed at?

How does language communicate values and assumptions about gender roles?

Here is a link to an article about a recent advert which was banned:

http://www.guardian.co.uk/media/2012/feb/15/asa-bans-sexist-ryanair-ad#